FACEBOOK & INSTAGRAM ADS

Meta Ads Consultant Focused on Lead Quality

Run more accountable Facebook and Instagram campaigns by connecting creative, targeting, tracking and sales feedback. Look beyond cheap form submissions to outcomes your business values.

Discuss your project

COMMON CHALLENGES

Where results fall short

Low-cost leads rarely convert

Optimizing for form submissions alone can attract people who are unlikely to buy or meet the eligibility criteria.

Campaign and CRM reports disagree

Poor event deduplication, incomplete attribution or inconsistent lead statuses make decisions unreliable.

Increasing spend does not fix weak offers

Creative fatigue, broad messages, weak landing pages and slow follow-up can limit campaign results.

WHAT I CAN HELP WITH

Practical support across the funnel

Meta Ads account audit

Examine objectives, audiences, campaign structure, creative history and funnel handoffs. Identify the biggest questions before suggesting a reset.

Pixel and Conversions API assessment

Review event naming, duplicate events, browser and server signals, CRM stages and conversion tracking with appropriate permissions.

Creative and offer experimentation

Define hypotheses, test copy and creative, document outcomes and avoid changing many variables simultaneously.

Qualified lead reporting

Compare cost per qualified lead, contactability, eligibility and sales-stage progression instead of celebrating low CPL alone.

THE PROCESS

A focused way to make progress

Diagnose

Review campaign, creative and funnel evidence.

Define success

Agree on qualified outcomes and measurement.

Test

Run controlled audience, offer and creative tests.

Optimize

Improve based on downstream performance.

WHO IT IS FOR

A good fit for your business?

For teams running Facebook and Instagram campaigns, particularly those facing weak lead quality, uncertain attribution or inefficient creative testing.

What I won't guarantee

Neither a specific ROAS nor lower CPL can be promised without analysing the account, funnel and business constraints.

FAQs

Questions to ask before you invest

Can you audit my ad account without taking over?

Yes, a structured review can be a separate engagement and should use agreed access and permissions.

Is Meta Pixel enough?

Browser signals may be incomplete. Eligible server-side events can support measurement when configured with proper deduplication.

Should I use Instant Forms or my website?

Compare qualification rates, user friction and follow-up performance; the best option depends on the offer.

Can you guarantee a reduction in CPL?

No. The cheapest lead is not necessarily qualified, and results depend on market conditions, budgets and campaign inputs.

RELATED SUPPORT

Explore more expertise

Start with the business problem.

Tell me what you are trying to improve, where you need evidence and what a valuable outcome looks like.

Contact Vishnu VU