Vishnu VU's Resume

Download Resume

Vishnu VU

Digital Marketing Professional

PROFESSIONAL SUMMARY

Highly skilled Digital Marketing Manager with over 7 years of experience in enhancing brand visibility and engagement through innovative digital strategies. Proven track record in managing comprehensive online marketing campaigns, increasing organic leads by up to 50%, and reducing acquisition costs significantly. Adept in using advanced analytics to drive market analysis and segment targeting. Committed to leveraging technology and continuous learning to achieve marketing goals.

EXPERIENCE

Digital Marketing Analyst

Westford Group | Schneide Solutions Pvt. Ltd., Kerala

Apr 2021 - Present

Spearheaded the launch of a new website, increasing organic lead generation by 50%. Enhanced brand awareness by 30% and improved website traffic by 20% within 6 months. Achieved a 40% increase in lead generation through targeted social media marketing campaigns. Optimized CRM software functionalities, improving conversion rates by 35%. Led SEO initiatives that improved rankings for key terms by 70%.

Responsibilities

Digital Marketing Manager

Paramount Group

April 2019 - April 2021

Increased brand visibility by 50% through effective digital marketing strategies. Led email marketing campaigns that resulted in a 70% increase in lead generation. Designed and implemented a social media strategy, improving engagement by 90%.

Responsibilities

# Social Media Management # Website Optimization # Cross platform Promotion # Website SEO # Online Advertising # Public Event Management # Organic Content management # Managing Marketing Team members # Sales Events # SMM Automation # Data Analysis # Competitive Real-time Analysis # Sales conversion # Team Motivation speaker # Reputation Management # Redesigning Web Contents

Founder, Chief Executive Officer

Foxidot

March 2017 - April 2019

Provided comprehensive digital marketing services, managing a client portfolio of 12 businesses. Launched a direct selling initiative for smart tracking devices across Kerala.

Responsibilities

# Social Media Management # Website Optimization # Cross platform Promotion # Website SEO # Online Advertising # Managing Marketing Team members # SMM Automation # Data Analysis # Competitive Real-time Analysis # Sales conversion # Team Motivation speaker # Reputation Management # Redesigning Web Contents # Graphics Designing # Website Redesigning # UI & UX Designing # Website Content Automation

Digital Marketer and Web Developer

Freelance

Sep 2016 - April 2017

Developed and maintained websites for multiple startups, enhancing digital presence and user engagement. Couple of web applications created like, LMS Learning management system, Classifieds, School Management system etc…

Responsibilities

# Social Media Management # Website Optimization # Cross platform Promotion # Website SEO # Online Advertising # Graphics Designing # Website Designing ( Static ) # Wordpress Web development # Youtube Content Creation # Product Photography

INFORMATION

Thiruananthapuram, Kerala, India

foxidots@gmail.com

SKILLS

Digital Strategy & Execution SEO & SEM Techniques Content Marketing & Automation Performance Analysis & ROI Improvement Project Management Team Leadership & Development Google Ads, Meta Ads, LinkedIn Ads Website & CMS Management Email & WhatsApp Marketing No-code Application Development

TECHNICAL SKILLS

Platforms

LinkedIn Ads, Meta Ads, Google Ads, SEMrush, Ahrefs, Google Analytics, Google Search Console, Mailchimp, AI Sensy, Zapier, AI, Wordpress

Languages

HTML, CSS, JavaScript, jquery, PHP, SQL, Python

Tools

Google Data Studio, Tableau, Adobe Photoshop, Website Auditor, ChatGPT (Generative AI)

CERTIFICATIONS

Online Digital Marketing program - UT Digital Media B2B Marketing Foundations - Google Introduction to Generative AI - Google Introduction to Large Language Models Google Analytics Certification - Google Artificial Intelligence for Marketing - LinkedIn What Is Generative AI - LinkedIn Google Data Studio - Google Google Analytics Individual Qualification - Google Basics of Tableau - Athena Global Education LinkedIn Marketing Fundamentals - LinkedIn Google My Business - Google Technical SEO Specialist - Semrush Local SEO - Semrush Semrush SEO Toolkit Specialist - Semrush Google Ads Search Certification - Google Amazon Elastic Compute Cloud (EC2) - AWS Digital Marketing Specialist - Google Boost Your Business - Meta Web Administration - Tandem Institute Trivandrum